Presented by Of Kin
Charles Ng is co-founder of international award-winning key organiser, Orbitkey. As an industrial designer, Charles saw a way to stop his keys from rattling while he was jogging, and started a Kickstarter campaign to raise $10,000 to get the product to market.
The highly successful campaign raised over $200,000 and enabled Charles and co-founder Rex Kuo to bring Orbitkey to life. Five years later, Orbitkey won a gold award at the prestigious IF Global Design Awards in Germany.
In this episode, we talk about what it takes to run a successful crowdfunding campaign, the importance of having a solid relationship with your manufacturers, how to build an engaged and loyal audience, and why focusing on your company culture matters.
Podcast available now, listen below. Explore other episodes in the Insights on Humanising Work series with Kylie Lewis, here: http://ofkin.com/in-the-company-podcast/